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Sterling Performance

Legal

Privacy Policy

This policy explains how Sterling Performance handles information collected through this website and its project-inquiry tools.

Our approach

Sterling Performance collects information needed to respond to testing and engineering inquiries, operate this website, and support customer relationships. We do not sell personal information or rent it to third parties for their marketing.

01 · SCOPE

Who this policy covers

This Privacy Policy applies to information collected through sterlingperformance.org, including the contact form, quote-request form, engineering planning tools, and related website interactions. It does not govern information exchanged under a separate customer agreement, nondisclosure agreement, purchase order, or testing contract.

02 · INFORMATION WE COLLECT

Information you provide

Depending on how you use the website, we may collect:

  • Your name, company, work email address, and phone number.
  • The testing service, desired timing, project description, and other inquiry details you submit.
  • Specifications, drawings, images, test plans, or other files you choose to attach to a quote request.
  • Information included in a project brief when you choose to carry planning-tool results into a quote request.
  • Messages and other information you provide when communicating with Sterling Performance.

Information collected automatically

Our hosting systems and, when configured, analytics tools may collect technical information such as IP address, browser and device type, referring page, pages viewed, approximate location, timestamps, and website interactions. We use this information to operate, secure, measure, and improve the website.

03 · HOW WE USE INFORMATION

Business and website purposes

We may use collected information to:

  • Review, scope, and respond to testing, validation, and custom-engineering inquiries.
  • Prepare quotes, coordinate follow-up, and communicate about prospective or active projects.
  • Operate, maintain, troubleshoot, protect, and improve the website and its forms.
  • Understand aggregate website use and evaluate the effectiveness of service pages and inquiry paths.
  • Maintain business records, enforce agreements, prevent misuse, and comply with applicable legal obligations.

04 · HOW INFORMATION MAY BE SHARED

Limited operational sharing

We may share information with service providers that support website hosting, email and inquiry delivery, file transmission, analytics, security, customer relationship management, or other business operations. These providers may process information only as needed to perform services for Sterling Performance and subject to their agreements and privacy practices.

Quote and contact submissions are stored in Sterling's access-controlled customer relationship management system. Project attachments are kept in private file storage and are available only to authorized administrators through time-limited download links.

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect rights or safety, investigate misuse, or complete a merger, acquisition, financing, reorganization, or sale of business assets.

05 · COOKIES AND LOCAL STORAGE

Website technology

This website may use cookies and similar technologies required for operation, security, preferences, or analytics. If Google Analytics, Google Tag Manager, or another analytics provider is enabled, that provider may use cookies or similar identifiers according to its own privacy terms. Analytics cookies are set only after you choose “Allow cookies” in the cookie banner, and you can change that choice at any time from “Cookie settings” at the foot of every page. Browser settings can be used to limit or remove cookies, although some website functions may be affected.

When the website shows an announcement pop-up, your browser's local storage remembers that you have seen or closed it, so it is not shown again. That record stays on your device and is not sent to Sterling.

Sterling's engineering planning tools use browser local storage to retain a project brief on your device. Those saved planning inputs remain in your browser and are not sent to Sterling unless you choose to include them in a quote request. Clearing website data in your browser will remove the locally saved brief.

Google reCAPTCHA

The quote request form is protected by Google reCAPTCHA to keep out spam and automated abuse. When you use the form, reCAPTCHA collects hardware and software information, such as device and browser data, and sends it to Google for analysis. Its use is subject to the Google Privacy Policy and Terms of Service. This check is part of keeping the form secure and runs whether or not you allow analytics cookies.

06 · TECHNICAL AND CONFIDENTIAL INFORMATION

Use care when attaching project files

Only submit technical, confidential, export-controlled, or third-party information that you are authorized to share. Website forms are intended for initial project inquiries and do not, by themselves, create a nondisclosure or confidentiality agreement. If a project requires an NDA or special transfer process, contact Sterling before sending sensitive materials.

07 · RETENTION AND SECURITY

How long information is kept

Sterling retains inquiry and business information for as long as reasonably necessary to respond, support a customer relationship, maintain appropriate records, resolve disputes, enforce agreements, and meet legal or operational requirements. Retention periods may vary based on the information and the project context.

Security

We use reasonable administrative, technical, and physical measures intended to protect information under our control, including authenticated administrator access and database access controls for inquiry records. No website, transmission method, email system, or storage environment can be guaranteed completely secure, so information is submitted at your own risk.

08 · YOUR CHOICES

Access and correction requests

You may contact Sterling to ask about personal information you have submitted or to request correction or deletion. We may need to verify your identity and may retain information where required or permitted for legal, security, contractual, or recordkeeping purposes. Additional privacy rights may apply depending on where you live.

09 · CHILDREN'S PRIVACY

Business audience

This website is intended for business and engineering audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through this website.

11 · POLICY CHANGES

Updates to this notice

We may update this Privacy Policy as website features, providers, or business practices change. The effective date at the top of this page will be revised when the policy is materially updated.

12 · CONTACT US

Privacy questions and requests

Contact Sterling Performance through the contact page or by phone with questions about this policy or requests concerning information submitted through the website.

Sterling Performance, Inc.
54392 Pontiac Trail
Milford, MI 48381

(248) 685-7811