Our approach
Sterling Performance collects information needed to respond to testing and engineering inquiries, operate this website, and support customer relationships. We do not sell personal information or rent it to third parties for their marketing.
01 · SCOPE
Who this policy covers
This Privacy Policy applies to information collected through sterlingperformance.org, including the contact form, quote-request form, engineering planning tools, and related website interactions. It does not govern information exchanged under a separate customer agreement, nondisclosure agreement, purchase order, or testing contract.
02 · INFORMATION WE COLLECT
Information you provide
Depending on how you use the website, we may collect:
- Your name, company, work email address, and phone number.
- The testing service, desired timing, project description, and other inquiry details you submit.
- Specifications, drawings, images, test plans, or other files you choose to attach to a quote request.
- Information included in a project brief when you choose to carry planning-tool results into a quote request.
- Messages and other information you provide when communicating with Sterling Performance.
Information collected automatically
Our hosting systems and, when configured, analytics tools may collect technical information such as IP address, browser and device type, referring page, pages viewed, approximate location, timestamps, and website interactions. We use this information to operate, secure, measure, and improve the website.
03 · HOW WE USE INFORMATION
Business and website purposes
We may use collected information to:
- Review, scope, and respond to testing, validation, and custom-engineering inquiries.
- Prepare quotes, coordinate follow-up, and communicate about prospective or active projects.
- Operate, maintain, troubleshoot, protect, and improve the website and its forms.
- Understand aggregate website use and evaluate the effectiveness of service pages and inquiry paths.
- Maintain business records, enforce agreements, prevent misuse, and comply with applicable legal obligations.
06 · TECHNICAL AND CONFIDENTIAL INFORMATION
Use care when attaching project files
Only submit technical, confidential, export-controlled, or third-party information that you are authorized to share. Website forms are intended for initial project inquiries and do not, by themselves, create a nondisclosure or confidentiality agreement. If a project requires an NDA or special transfer process, contact Sterling before sending sensitive materials.
07 · RETENTION AND SECURITY
How long information is kept
Sterling retains inquiry and business information for as long as reasonably necessary to respond, support a customer relationship, maintain appropriate records, resolve disputes, enforce agreements, and meet legal or operational requirements. Retention periods may vary based on the information and the project context.
Security
We use reasonable administrative, technical, and physical measures intended to protect information under our control, including authenticated administrator access and database access controls for inquiry records. No website, transmission method, email system, or storage environment can be guaranteed completely secure, so information is submitted at your own risk.
08 · YOUR CHOICES
Access and correction requests
You may contact Sterling to ask about personal information you have submitted or to request correction or deletion. We may need to verify your identity and may retain information where required or permitted for legal, security, contractual, or recordkeeping purposes. Additional privacy rights may apply depending on where you live.
09 · CHILDREN'S PRIVACY
Business audience
This website is intended for business and engineering audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through this website.
10 · EXTERNAL LINKS
Other websites
The website may link to services such as maps, LinkedIn, or other third-party websites. Their privacy practices are governed by their own policies, and Sterling Performance is not responsible for their content or information practices.
11 · POLICY CHANGES
Updates to this notice
We may update this Privacy Policy as website features, providers, or business practices change. The effective date at the top of this page will be revised when the policy is materially updated.
12 · CONTACT US
Privacy questions and requests
Contact Sterling Performance through the contact page or by phone with questions about this policy or requests concerning information submitted through the website.
Sterling Performance, Inc.
54392 Pontiac Trail
Milford, MI 48381
